Shutterstock Image Products
2020 | Stock Content E-commerce Product
Brief
Customer problem statement
Customer feedback indicated they want the convenience to view all image product offerings in one place.
Business needs
Offering all the image product in the pricing drawer needs to increase conversion.
The business wants to include free trial and the content to boost subscription purchases.
Design challenge & hypothesis
The challenge was to show all the product pricing in a small area and also include free trial.
I believe by reorganizing the type of products, will give a better way for customer to choose the best plan to purchase.
Teams
Lead UX Product Design & Research
- • Research
- • Wireframe
- • Design comps
- • User testing
- • QA
Stakeholders
- • Product Manager
- • Engineers
- • Product Stakeholders
- • Global Customer Care
- • Analytics
Design process
Discovery
Prior to getting started in collecting data points of the single image product before implementing the redesign. I’ve created the next action items.
- • Landscape audit/research.
- • Audit current production flow to understand the area of opportunity.
Create
Visualized the work around to the dated layout for user test.
Test
ContentSquare data
- • 30 days
Customers are interested in free trial for the asset they have selected. Customer are interested to know more about other product plans.
The first new product experiment that has a significant results that shows customer’s engagement. The data shown that customers are very interested in the single image product offering.
Implementation
Improved the pricing content
After understanding the research and testing. Is clear to leadership that customer need an all-in-one view for all the image products.
The product team has redesigned pricing drawer or modal too better show all the available products .
